fastclemmy.com

Quand la RATP veut faire passer ses clients de l'âge de pierre au stade de l'Homo Modernus, elle lance le site Objectif Respect et ça fait mouche !

Soutenu par une campagne presse et affichage signée Human to Human (voir le post d'Aziz à ce sujet), le site a été entièrement réalisé par l'agence Upian.

L'utilisateur est invité à parcourir les différents thèmes liés au respect dans les transports en commun : incivilités, vandalisme, fraude, etc. Chacun de ces thèmes est illustré par un jeu, un quizz, un documentaire et aboutit sur un forum où les clients sont invités à donner leur avis sur le sujet. Intelligemment construit, sans tomber dans le piège du ton moralisateur, la mécanique du site fonctionne à plein.

Par ailleurs, la réalisation sans faille, que ce soit au niveau de la qualité de la vidéo, de la fluidité de l'animation, en fait pour moi un des sites incontournables de cette rentrée !

Et vous, qu'en pensez-vous ?

#conceptionWeb

Vos commentaires

NiKo - site -
C'est vraiment bien fait. Et en plus, aucun utilisateur de la RATP n'y sera insensible :-)

David Duret - site -
Excellent ; ayant été parisien pendant un temps, je trouve cette idée géniale - il faudrait l'étendre aux transports en commun en général que ce soit pour la capitale ou la province. C'est très bien fait et très ludique, fluide et pas génant que ce soit du flash pour le coup :)

Fred Bird - site -
Et un site sans flash, ça serait du respect aussi :p

David Duret - site -
Fred Bird > essaye de faire la même chose en ajax pour voir ;) Mais tu as parfaitement raison, les gens qui empruntent les transports en commun sont le plus grand panel de personnes de conditions différentes au niveau de l'accès à internet (si tant est qu'ils y ont accès...).

François H. - site -
Fred Bird > C'est sûr qu'on fait des belles vidéos, des jolis cartoons, des jolies animations ... sans flash :-P Sinon y'a un joli forum en html.

fastclemmy - site -
Même en étant pro-standards, il est vrai que pour le coup la valeur ajoutée de Flash est ici évidente.

Offrir une vraie alternative en HTML nécessiterait sans doute trop de temps et de budget pour ce genre d'opérations au timing toujours serré.

Fred Bird -
Les belles videos tout ça c'est bien... quand on peut les voir. Je n'ai tout simplement pas flash chez moi et le site m'a jeté. Sans me proposer les forums en html d'ailleurs :p

(pour info, j'ai opera/linux)

smileee08 -
Bonjour tout le monde!
Actuellement en dernière année d'école, je réalise un mémoire sur les entreprises qui font participer les internautes (marketing participatif ou collaboratif). La ratp, avec sa campagne Objectif respect, rentre dans cette catégorie.
Je souhaite interroger des personnes qui ont "participé" sur le site, en donnant leur avis!
Si cela est votre cas, pouvez vous m'envoyer un mail!
J'ai besoin de votre aide pour faire avancer mon mémoire! ;)
Un grand merci davance!!

chloé

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